The Best Ways Big Brands Can Reach Small Businesses | Business Unplugged Blog

February 13, 2019.

The Best Ways Big Brands Can Reach Small Businesses.

12. Connect With Conversation

The best way for big businesses to connect is on a conversational basis. They should engage on issues that are impacting the business community broadly or a specific industry. For example, our company enables big brand companies to engage with construction workers & small building firms on issues workers care about. These brands are not trying to sell something. They’re hearing perspectives from potential customers about what they care about and what they value, building brand loyalty . . .
Thanks to Peter Maglathlin from Trade Hounds
By Carol Roth

http://www.carolroth.com/blog/ways-big-brands-reach-small-businesses/