6 Ways Manufacturers Can Reach the Next Generation of Tradespeople on Trade Hounds

The Construction Industry is Changing—Are You Keeping Up?

A new generation of skilled tradespeople is entering the workforce. For manufacturers, this shift means adapting to new ways of connecting.

One of the most effective ways to do that? Meeting tradespeople where they already are—on Trade Hounds, where 75% of users actively seek information on materials and tools before making a purchase decision.

Here are six ways to build brand awareness through the Trade Hounds app:

1. Set Up Your Company Profile

Your company profile is your brand’s home base on Trade Hounds. It’s where tradespeople can learn about your products, ask questions, and engage with your content. With around half a million users discussing tools, materials, and job site experiences on the app, having a presence ensures that your brand stays top of mind.

• Showcase Your Brand: Use your profile to highlights your tools, materials, and company story.
• Connect With Workers: Your employees can associate their profiles with your company, boosting your credibility and engagement.
• Engage With Buyers: Answer questions, post updates, and establish your brand’s authority.

2. Get Noticed with Sponsored Posts

Tradespeople don’t just walk into a supply house and make a purchase—they research, compare, and engage with brands long before they buy.

Sponsored posts put your products directly in front of tradespeople in the app’s main and discover feeds, where 70% of Trade Hounds users say they are more likely to buy a product if they see it featured in the app.

• Use videos, photos, or graphics to showcase your products in action.
• Include clear calls to action (CTAs) that encourage engagement and conversions.
• Reach your target demographic directly though the app

3. Boost Visibility with Banner and Pop-Up Ads

Banner and pop-up ads offer high-impact ways to get your products in front of the right audience. Since 7 out of 10 users visit supply houses at least once a week, targeted advertising ensures your brand is top of mind when they make purchasing decisions.

• Target by Trade, Job Title, and Location: Make sure the right audience sees your ads.
• Keep Your Brand Top of Mind: Stay visible to tradespeople actively searching for tools and materials.
• Drive Clicks and Conversions: Send users directly to your website or product pages.

4. Run Giveaways to Boost Engagement

Offering giveaways is a great way to get tradespeople excited about your brand and products. Giveaways can drive engagement, generate buzz, and encourage tradespeople to try your tools and materials. Featuring these promotions in the app helps increase visibility and participation.

• Boost Brand Awareness: Attract new users and potential customers.
• Encourage Participation: Ask users to engage with your content to enter.
• Create Word-of-Mouth Marketing: Happy winners share their experiences, amplifying your reach.

5. Join the Conversation

Engagement is key to making your brand stand out on Trade Hounds. By participating in discussions and sharing insights, manufacturers can build stronger relationships with the community.

With 29% of users working in electrical and related trades and 15% specializing in HVAC, plumbing, and mechanical work, engaging in discussions about these topics can position your brand as an industry leader.

• Post Regularly: Stay visible and keep tradespeople engaged.
• Answer Questions: Provide expert advice to establish trust.
• Comment on Posts: Create conversations and boost your brand’s presence.

6. Leverage User-Generated Content

Tradespeople trust other tradespeople. Encouraging them to create videos or photos using your products builds credibility and showcases real-world use.

Trade Hounds users spend $20 billion annually on materials and tools. Authentic peer recommendations on the app can drive serious buying decisions.

• Encourage Reviews and Testimonials: Let real users share their experiences.
• Repurpose User Content: Share authentic, peer-driven content across your marketing channels.
• Build Trust: Tradespeople value recommendations from their peers over traditional ads.

Get Started Today

Want to put your brand in front of the tradespeople who power the construction industry? Watch the video below to set up your Trade Hounds company profile, start engaging with the community, and leverage sponsored posts and targeted ads to build brand awareness.