Trade Hounds Company Accounts: Content Pillars for Engagement

Managing a company account on Trade Hounds isn’t just about posting updates; it’s about creating content that engages, informs, and builds trust with your audience. Just like other social media platforms, Trade Hounds works best when you take a strategic approach to the content you share. One of the easiest ways to do this is by organizing your posts around content pillars—the core themes that guide your communication and make your brand consistent across the platform. 

Here’s how to think about content pillars for your Trade Hounds company account and how they can help you get the most value out of the platform. 

What Are Content Pillars for Trade Hounds?

Content pillars are recurring themes or topics you focus on to keep your messaging clear and consistent. They act as the backbone of your content strategy, helping you plan posts and make sure everything you share supports your company goals. 

For example, a Trade Hounds company account could build pillars around: 

• Company Updates & Announcements – Share new product launches or company milestones to showcase growth and professionalism. 

• Educational Content & Safety Tips – Post advice on tools, safety protocols, or industry best practices to position your company as a trusted resource. 

• Spotlighting Tradespeople & Projects – Highlight employees or customer stories to strengthen community and brand loyalty. 

• Promotions & Events – Announce special offers and upcoming events to drive engagement. 

By keeping your content organized into a few key pillars, your posts will feel purposeful and consistent — making it easier for your audience to understand what your brand stands for. 

Why Content Pillars Matter on Trade Hounds 

Having clear content pillars for your company account makes posting simpler and more strategic. Here’s why they matter: 

1. Consistency Builds Trust – Regular, theme-based posts signal reliability and professionalism to your followers. 

1. Targeted Messaging – Each pillar aligns with specific goals, whether it’s recruitment, brand awareness, or community engagement. 

1. Easier Planning – When you know your main content categories, planning posts becomes faster and more predictable. 

1. Better Engagement – Different types of posts appeal to different audience needs—some want education, others want entertainment, or community highlights. 

How to Create Your Trade Hounds Content Pillars 

Follow these steps to define pillars for your company account: 

Step 1: Identify Goals and Audience Needs 
Ask yourself: What do we want to achieve on Trade Hounds? Are we recruiting skilled tradespeople, promoting our products, or building a stronger community? Match your goals to the interests of the tradespeople you want to reach. 

Step 2: Review Existing Content 
Look at any content you’ve already posted. Which types of posts get the most engagement? Which resonate most with your followers? Patterns in performance can guide your new pillars. 

Step 3: Choose 3-5 Core Themes 
Pick pillars that cover the key areas of your business and audience interests. For example, one pillar could focus on safety tips, another on employee recognition, and a third on project showcases. 

Step 4: Customize for the Platform 
Trade Hounds is unique because its audience is tradespeople. Adjust your tone and content to be authentic, practical, and relevant — posts that provide value will help you get more engagement. 

Measuring Success 

To understand which content pillars are working, track engagement metrics like comments and likes. Look for trends—do educational posts drive more interaction than project highlights? Use these insights to refine your pillars over time. 

Final Tips for Trade Hounds Company Accounts 

• Engage Consistently – Reply to comments and messages to strengthen your company’s presence. 

• Feature Your People – Tradespeople want to hear from other tradespeople. Highlight team members, spotlight projects, and encourage user-generated content (UGC) from both your employees and customers. 

• Mix Content Types – Combine images, videos, and text posts to keep your feed dynamic. 

• Keep Goals in Mind – Every post should support a larger business or community goal. 

By creating content pillars and posting with intention, your company account on Trade Hounds becomes a powerful tool for engagement, branding, and talent attraction. Start with a few focused themes, measure performance, and adjust as your audience grows—success on Trade Hounds isn’t random, it’s strategic.