With a new generation of tradespeople entering the workforce, attitudes and expectations are shifting, especially around how these pros discover products, engage with brands, and make purchasing decisions. For manufacturers, distributors, and contractors, this means adapting marketing strategies to meet these new behaviors.
One of the most effective ways to do this is by connecting with your audience where they’re already active: on Trade Hounds. This industry-specific platform offers a unique opportunity to engage, educate, and influence the tradespeople who make purchasing decisions on the job site.
Trade Hounds isn’t just another social platform. Its users are highly engaged, active buyers:
By creating compelling content, your company can build credibility, strengthen relationships, and become a trusted resource for tradespeople in the field.
Videos are one of the most engaging ways to connect with your audience. To maximize impact:
Pro tip: Show your products in action! Trade Hounds users respond best to authentic, real-world demos from people they relate to. Prioritize content that feels practical and genuine, not too polished or staged.
Images and carousels that showcase products in action, job site results, value props, or step-by-step guides perform best. Tradespeople value authenticity—they want to see your tools in real-world settings.
Links are an easy way to give users more details, share helpful resources, or point them to other content. You can share clickable and copiable links in several places.
A complete profile helps build trust and makes it easy for users to engage with your company. Here’s what to include:
Profile image: Use a logo for company accounts or a headshot for personal accounts.Share Your Company Profile
Find your invite URL under the "Invite Buddies" option in the top-left menu. Share it in emails, newsletters, or social posts—anyone who clicks will download the Trade Hounds app and automatically connect with your account.
Build Your Member Network
Anyone who lists your company in their profile will appear in your company account members list. Admins can remove members if needed. Encourage employees to include your company in their profiles—this makes it easier for Trade Hounds users to connect with the right people on your team, like sales reps.
Company Account Permissions:
Accepting Connection Requests: Company account admins must approve incoming connection requests from Trade Hounds users.
With a complete profile, users can quickly understand who you are, what you do, and how to engage with your company, making it easier to build meaningful connections on Trade Hounds.
Your posts appear in two different feeds. The Discover feed is where all users can see all posts regardless of whether they are connected with the accounts that posted the content.
The My Crew feed displays your posts when users connect with your account, when users identify as the same trade as your account, when users follow the trade you identified with your account.
You can post an unlimited number of job openings in your company account for free. Any post you share here will automatically appear in our job board on the Trade Hounds Toolbelt page.
The way people buy products is changing. Social selling—using platforms like Trade Hounds to connect, educate, and influence buyers—has become critical.
Posting on Trade Hounds is more than content creation—it’s a strategic approach to building trust, educating users, and driving sales. By combining engaging media and authentic interactions, brands can tap into a highly targeted, engaged audience of tradespeople ready to discover products that help them succeed.
Start building your brand presence on Trade Hounds today. Email contact@tradehounds.com to get started or download the FREE app to begin connecting with the next generation of skilled trades.